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Ebook - "How to...

Plan a Successful New Business"

Now only £5.99

small ovalOverview

“How to…Plan a Successful New Business” is a professionally written 12,000 word, 28 page e-book written to assist business planning.

Everyone is told to write a business plan before they start, but how on earth of you actually go about it? How do you turn your idea into something real? How do you know if it will work out? How do you know if you will make a million or lose a million?

This guide has been written from a very pragmatic point of view looking at actually planning why and how your business will succeed, and how to plan around anticipated problems. This is about realistic entrepreneurial planning on the back of napkins, the process that should precede the writing of a polished "pitching plan" for the digestion of the bank manager and potential investors.

Case study examples are used to show how to think about your new business, how to assess and minimise the risks, how to identify and play to your strengths and avoid your weaknesses. The point is to make you think critically about why and how your new business will work and why well before you take any significant risks with your money and time. Hopefully you should find the approach helpful in applying it to your circumstances a rather refreshing change to simply providing you with a list of tools and strategies.

The guide has been written from the point of view of advising someone contemplating starting their own business for the first time. Many of the themes discussed are equally applicable to business planning within an established small or medium sized business.

We start by looking at your own skills, and some basic business plans for a service and a product based businesses. We then look, using real world examples at some successful business strategies and why they work in practice. We look at why some business strategies have natural success built in, and why some will always be a struggle to succeed, referring back to our two example businesses.

The finance section goes through how to go about practically estimating costs and sales revenue. Crucially it considers the risk of starting a new business, and how to minimise the financial risks through proper planning and thinking about your business. Cash flow and financing issues are also reviewed.

In the last section we look at testing the business model and how to go from a plan to practically starting up a new business, concluding on a look at what is success and failure, and why a true entrepreneur never really fails.

The full contents are listed below.

 

small ovalAuthor

The author of this guide is James Smith, a Chartered Accountant with considerable experience in working with smaller businesses.

 

small ovalAvailability

The guide is available to purchase at only £5.99

Delivery is via email within 24 hours of receipt of cleared funds. Please ensure the email address you give is valid or you will be unable to received the report.

 

small ovalTechnical Requirements:

-A pdf reader such as Adobe Acrobat reader.

Download: Adobe Acrobat Adobe Acrobat

The guide is delivered via email. The files total approximately 105KB.

 

small ovalFull Contents

INTRODUCTION

2

   

SO WHAT ARE YOUR KEY SKILLS?

3

   

THE BASIC PLAN

5

Simon's Example Basic Retail Plan

5

Sally's Example Basic Services Plan

5

   

BUSINESS STRATEGIES

6

Competing on Price

7

Competing on Quality

8

Successful Strategies

10

Applying a Strategy to your Business

10

   

THE EXIT STRATEGY

13

Make it Big

13

Grow then Sell On

13

Small is Beautiful

14

   

FINANCIAL VIABILITY

15

Estimating Costs

15

Estimating Sales

16

Managing Risk

17

Cash Flow

19

Financing the Business

20

   

MAKING THE DECISION TO START YOUR BUSINESS

22

Second Opinion

22

Testing the Model

22

The Right Level of Planning

23

Making the jump from employment

24

   

SUCCESS AND FAILURE

26

   

WHERE TO GO FROM HERE

27

Suggested Next Steps

27

Where can you turn for more help?

27

   

APPENDIX ONE: About James Smith, Chartered Accountant

28

 

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